From Insight to Impact: How to Make Data Actually Drive Action
Zach Gemignani Zach Gemignani

From Insight to Impact: How to Make Data Actually Drive Action

“Actionable insights” is the Holy Grail of analytics. It is the point at which data achieves value, when smarter decisions are made, and when the hard work of the analytics team pays off. Actionable insights can also be elusive — a perfectly brilliant insight gets ignored or a comprehensive report gathers dusts on a shelf.

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