Choosing the Right Metric: A 2026 Guide to Smarter Analytics and Data Storytelling

Choosing the wrong metrics can lead to misleading insights and poor decisions. This post outlines a practical, three-step framework to help you select the right metrics for identifying problems, measuring performance, and guiding action. You’ll also learn the four key traits of effective metrics and how to avoid common pitfalls—plus real-world examples, expert insights, and links to trusted resources.