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If you struggle to legitimize analytics within your organization, you can’t touch this video for a powerful explanation of the impact of analytics:

MC Hammer at the AlwaysOn/STVP Summit at Stanford, “Music Artists Go Entrepreneurial.” Around minute 24:00.

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  • silentd

    Umm… I don’ think the words of a washed-up hip-hop artist, talking over a montage of sexist video clips, would really turn the tide at my organization. I’m pretty sure the execs here don’t view Hammer as a role model.

  • Chris Gemignani

    He’s not gonna spec-u-late. He’s not gonna let people lie to him. He’s going to let the data speak. Hammer’s as articulate, knowledgeable and passionate about analytics as Tom Davenport. I wish him luck.

  • Rob

    Ah, but has it made his music any better? Is he more successful in selling his records? This table here: http://en.wikipedia.org/wiki/MC_Hammer#Singles would suggest probably not.

    Then again, maybe if he’d had a simple chart of income versus expenditure with projected surplus (or deficit) he could have avoided blowing $30m and becoming a bankrupt with $16m in debts.

  • Daniel Waisberg

    This is hilarious! I do think people can learn a lot from this video: it is concise, it shows that Analytics can be used anywhere, and it is amusing. I believe he represents us, Web Analysts, very respectfully :-)

  • Eric

    Hammer has made more money is web technologies than he ever did in the 80′s with his music. He has co-founded a company called dancejam.com which is doing quite well. He is not looking to make HIS music any better.

  • The Dude

    Quoting: “Umm… I don’ think the words of a washed-up hip-hop artist, talking over a montage of sexist video clips, would really turn the tide at my organization. I’m pretty sure the execs here don’t view Hammer as a role model.”

    DUDE! Relax!!!! *smh* the clip was hilarious … great post Juice … and it sounds like he’s no fool in terms of analytics.

  • Gary

    The point here, from my viewpoint, is that if your marketing leading insurance/software/financial/retail/manufacturing/… company isn’t taking analytics seriously, but MC Hammer is, then just how out of touch are you?

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