Analyticstime!

If you struggle to legitimize analytics within your organization, you can't touch this video for a powerful explanation of the impact of analytics:

MC Hammer at the AlwaysOn/STVP Summit at Stanford, "Music Artists Go Entrepreneurial." Around minute 24:00.

This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. All source code is released under a BSD License unless otherwise specified.

7 comments | Show all comments only the last 5 are shown


August 20, 2008
Rob said:

Ah, but has it made his music any better? Is he more successful in selling his records? This table here: http://en.wikipedia.org/wiki/MC_Hammer#Singles would suggest probably not.

Then again, maybe if he'd had a simple chart of income versus expenditure with projected surplus (or deficit) he could have avoided blowing $30m and becoming a bankrupt with $16m in debts.


August 26, 2008
Daniel Waisberg said:

This is hilarious! I do think people can learn a lot from this video: it is concise, it shows that Analytics can be used anywhere, and it is amusing. I believe he represents us, Web Analysts, very respectfully :-)


September 4, 2008
Eric said:

Hammer has made more money is web technologies than he ever did in the 80's with his music. He has co-founded a company called dancejam.com which is doing quite well. He is not looking to make HIS music any better.


September 7, 2008
The Dude said:

Quoting: "Umm... I don' think the words of a washed-up hip-hop artist, talking over a montage of sexist video clips, would really turn the tide at my organization. I'm pretty sure the execs here don't view Hammer as a role model."

DUDE! Relax!!!! *smh* the clip was hilarious ... great post Juice ... and it sounds like he's no fool in terms of analytics.


November 8, 2008
Gary said:

The point here, from my viewpoint, is that if your marketing leading insurance/software/financial/retail/manufacturing/... company isn't taking analytics seriously, but MC Hammer is, then just how out of touch are you?

Your name

Email (optional, will not be shared)

Type the word "juice" (required to confuse the spammers)

Your comment


Add a comment