Dictionary of Analytics Terms
By Zach Gemignani
April 5, 2007
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We got a great response to our previous post about building a language for data analysts. Thank you all for sharing. Attribution is in parentheses next to the terms. We can keep adding to this resources as new idea come in.
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abracadata (Jamel): Data with no little or no validity.
analycide (flipsockgrrl): Death by navel-gazing.
atomic baloney slicer: Massive and complex enterprise software solution that attempts to do more than is necessary to solve the problem.
bitpicking (Jay): Carefully choosing data to create the most favorable impression.
cackulating (flipsockgrrl): The process of producing laughable statistics.
crossflab (Jamel): An unnecessary cross tabulation or pivot table.
chart-based encryption: A chart that has managed to fully mask the message of the data through poor design.
chartjunk: Popularized by Edward Tufte, “unnecessary or confusing visual elements in charts and graphs. Markings and visual elements can be called chartjunk if they are not part of the minimum set of visuals necessary to communicate the information understandably.” [Wikipedia]
dancing baloney (Bill): Any animated chartjunk that draws the eye away from focal data.
data storehouse (Jamel): The part of a data warehouse that no one ever uses.
defart (Teresa): Charts that are left with the default Excel formatting. A.k.a. commando charts (Aaron)
documentate (flipsockgrrl): to write down the results of your cogitation, not because you thought of anything particularly brilliant, but because your boss is impressed by wads of paperwork.
dysfactia (flipsockgrrl): an inability to recall or quote numbers accurately (coined by David Weinberger in 2003).
enterprise data bean (Jamel): A single piece of data extracted from an enterprise data system.
execuhole: A senior manager who requests analysis and reporting but doesn’t appear to read, comprehend, or otherwise absorb the information.
flufferpoint (Winthrop Hayes): A presentation that attempts to distract from the lack of substantive content or evidence with use of screenbeans, clip art, and other stock pictures or illustrations. A.k.a. clipterfuge (Todd Moy), clusterpoint (Cathy), The Macy’s Data Day Fluff Parade (Jamel)
frankensheet (Dermot via Rob Bruce): A spreadsheet that has grown organically to become thoroughly incomprehensible outside of the mind of the owner. A.k.a. single-user solution (Kruncher), creepsheet (Darrell)
mental gymnasties (flipsockgrrl): the arithmetical problem that’s too embarrassingly simple to borrow a calculator for, but too hard to do in your head.
pimp my chart: The process of creating reports, dashboards or individual charts that have a shiny surfaces, 3-D elements, and other exaggerated design elements. Related to chartjunk. Pimped-up charts are sometimes mistakenly presented as well-designed executive dashboards.
Quack-Scholes (Todd Moy): A situation when someone describes a series of complex-sounding statistical techniques (e.g. multi-variate logistic regression, cluster analysis, ANOVA) in an attempt to impress others. A.k.a. quant-dropping (Aaron), bullstat (Winthrop Hayes)
reporticane (Winthrop Hayes): An organizational problem where there is an excessive number of reports being generated and little understanding of the purpose. A.k.a. blackhole reporting (Kruncher), reportiferation (Cathy)
sheetcake (Jay): Excessive use of color and formatting.
sociomath (flipsockgrrl): someone who derives intense pleasure from public calculation, e.g. working out how much of the restaurant bill each member of the group should pay.
spreadalanche (Winthrop Hayes): A data file with more than 65,536 rows, thus making it impossible to load in Excel versions prior to Excel 2007. A.k.a. truncated (Dermot), Spreadache (Jay)
spreadhead/spreadgeek (Derek/Andy): A person who uses spreadsheets to do everything, even complicated statistics or things that others would use a database or BI program for.
statrat (Jamel): A person who uses statistics software to do everything, even simple arithmetic.
upgrade (Michael): When users are forced to migrate from a system that is capable of producing the required reports to a system that is not capable of producing those reports.
you sunk my battleship: When someone requests a meeting time that conflicts with one of only a few events you have on your calendar.






20 comments | Show all comments only the last 5 are shown
Organized Chaos said:
<strong>impressing the boss even further... ...</strong>
An earlier blog of mine talked about the sniglets that would impress your boss and your clients. Well, here's more from Juice Analytics. 7. A presentation that attempts to distract from the lack of substantive content or evidence with use...
Michael said:
What do you call it when users are forced to migrate from a system that is capable of producing the required reports to a system that is not capable of producing those reports? I believe the IT euphemism is "upgrade".
Aman said:
I would think of a suggestion once I get off the floor! This is hilarious!
derek said:
To go with statrat: spreadhead, a person who uses spreadsheets to do everything, even complicated statistics.
(often guilty, I'm afraid)
Andy Wall said:
spreadgeek - someone who pushes the envelope with spreadsheet reporting, often doing things that others would use a database or BI programme for.
ArgonautAl said:
Model Monkey - An analyst whose sole function in life is to design complex spreadsheet models that are worth slightly less than the paper they're printed on. Often times responsible for developing Single User Solutions for their managers.
Brenda said:
Bravo!
I just found this and it is great!
I have been a marketing statistician (not a magician) for 12 years and have suffered through all of the stuff listed here. Only to hear the client say "I don't get the problem......"
Thanks for letting me know I am not alone.
These will definitely go on my office wall.
crazy said:
data side swipe - act where someone else takes credit for your analysis
Bill said:
Dancing Baloney -- Any animated chartjunk that draws the eye away from focal data.
Jay said:
Spreadache -- For the 65,536 rows problem in Excel. "This flat file is giving me a spreadache."
Sheetcake -- Excessive use of color and formatting.
Jay said:
Bitpicking: Carefully choosing data to create the most favorable impression.
Analytical Sniglets « … and points beyond said:
[...] April 20th, 2007 · No Comments The team at Juice Analytics asked its readers for the “Lingua Analytica” and here is the evolving dictionary. Some of my favorites are abracadata, frankensheet and sociomath. My additions: [...]
edmDusty said:
chartbling: Gratuitous use of colorful and flashy elements that the shallow, boring, and willfully superficial (salesman) use to impress the simple minded (executives).
edmDusty said:
data wrangler:low end data precessing person. The person who enters number and perhaps does some mild calculations.
edmDusty said:
data monkey: An employee who's job it is to take data from one source and stick in in another.
edmDusty said:
Excel Ninja: One who adept in the exquisite are of Microsoft Excel. The most common characteristic is the ability to create files quickly using arcane keyboard shortcuts and home-brewed macros. An Excel Ninja does not know how to use a calculator or word processor and therefore uses Excel for these and other uses the application was never intended for. AKA Excel Monkey, and Excel Jedi
edmDusty said:
exelcerbate: When you try to automate a task in Microsoft Excel by writing a Macro and you spend more time trying to write it than if you just did manually--you typically give up and do it manually anyways.
edmDusty said:
data tan: The pasty white tan of a person works in front of a computer all day and never gets any sun.
edmDusty said:
Powerpointlessness: 1) The tedious use of flashy transitions, graphics, and sound effects to cover up a presentations lacking in thought, meaning, and value.
"The corporate team stumbled out of the morning meeting after three hours of suffering through powerpointlessness and dry lectures about strategy.
2) When your boss requires you to make a power point presentation with over 100 slides and you know he will only use 10 of them.
Keri McConnell said:
Metrish - an approximate metric, estimating performance measures. Can also be used to define a meeting time (930ish)
said:
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