White Papers, Guides, and More

Ebook: Building Customer Loyalty Through Great Reporting

We will explore how you can shift your reporting to a people-first mentality and deliver a top-notch information experience that keeps customers satisfied and thirsty for more.

In this ebook, we cover practical methods to build and maintain customer loyalty by improving how you approach the unsung hero of your service: providing data and information to customers. We call this often overlooked part of serving your customers the information experienceTM. 


Whitepaper: A Guide to Creating Dashboards People Love to Use

The power to communicate is one of your greatest assets. Make sure your dashboard is telling it like it is—in a way people understand and enjoy.

A white paper describing some of the techniques we use to make information applications that communicate better with data.


30 Days to Data Storytelling

Get introduced to the world of Data Storytelling over the next 30 days.

Despite having great analysis and visualization tools at your side, communicating the value and meaning of your insight can remain a great obstacle. Enter data storytelling. In this exercise, we point you to a broad range of instructional and inspirational content to help you re-imagine how to step your audience through valuable insights.


30 Days to Context Connection

Get started with a introductory 30 day visualization challenge. Ready-set-go!

They say it takes 17 days to build a habit. We have that covered and more. Follow this list of 30 daily resources and activities to expand your visualization horizons and become a better communicator.


Product Manager's Checklist

An increasing number of organizations are trying to turn their data into revenue.  We created the Data Product Checklist to help product managers understand what's involved with taking a data product to market.

After eight years of helping organizations implement beautiful, interactive data products, analytical tools, and dashboards, we've got a pretty good idea of what it takes. This checklist provides a good overview and a set of resources available to help you take your data to market. 


Dashboard Love Poster

Summarizing the principles from our dashboard design whitepaper above, this poster will keep both your left and right brain happy.

This 24”x18” poster is a great complement to our dashboard design whitepaper. We’ve taken the principles from that paper and laid them out in a thoughtful, informative, and artistic fashion that’s sure to give you that lovin’ feelin’.


Visualization Training Course

We know you’re visual learners. We know you love demonstrations of real practical techniques. Feel the love with this no-nonsense video series on great dashboarding and visualization know-how.

Graphing Fundamentals
Finding the right chart for your data by considering how people understand points, lines, and bars.

Graphing Fundamentals – Principles 1
What should your charts look like? Making better charts by reducing chart-junk and increasing data-ink ratio.

Graphing Fundamentals – Principles 2
More guidance on designing effective charts with a focus on bar charts and scatterplot charts.

Practical Skills – Graphing
Tips and hacks for improving your graphing skills in Excel, including exploring data with graphs, dynamic chart titles, and custom axis formatting

Your Brain on Data
Understand about the limitations of our short-term memory and how we overcome them through visual pattern recognition of data. Learn the relative advantages and disadvantages of graphs versus tables.

Table Design Best Practices
See how we apply many of the fundamentals of chart design to table design. We demonstrate best practices for reducing table junk and choosing appropriate data precision.

Connecting with Color
Learn how color is represented using RGB and hexadecimal notation, how to apply color effectively, and what color schemes are appropriate for representing data.

Fonts and Typography Best Practices
Find out how to make the right choices when displaying text to ensure readability and proper emphasis. We discuss the unexpected similarities between fonts and wine.