About Us
Juice is an expert in designing and building information-rich applications that connect people with data. We work with clients across industries including healthcare, digital advertising, telecommunications and financial services. Founded in 2004, Juice has offices in Reston, Virginia and Atlanta, Georgia.
We share what we have learned from data visualization with others, and by doing so, raise the bar on information graphics and the way in which we all think about and share information in an effort to enhance this maturing industry.
We'd like to help you with your data challenges.
Let's connect.
We
our team
Meet the Juice team. We're passionate about communicating with data, understanding the unexpressed needs of our clients, and always doing more than you expect. Juice means exploration, creativity and the pursuit of perfection. Here are the people who make it happen.
Michel Guillet product manager
Being of French origin, Michel's sensibilities for the finer things are... shall we say, refined. That's why he's perfectly suited to guide our products through the wilderness of life. After he has conquered those empires of confusing data, he plans to retire to China, live in a small hut, and run a cafe that's open three days a week.
Zach Gemignani founder + business development
Zach's tenacity, intelligence, and keen eye for detail make him well-suited to lead Juice in the fight against chartjunk. They also make him a beast at ping-pong, despite claims that he has a subconscious home-court advantage from being the original owner of the office ping-pong table.
Djam Saidmuradov developer
Djam possesses that rare combination of passion, altruism, and talent that compels someone to offer to spend a weekend making an application to choose lunch restaurants based on the office's location and inhabitant preferences.
Ron LeSieur account + project management
Ron's ability to hone in on details while keeping the big picture in mind helps him manage projects at Juice and players on his baseball team.
Lindsay Conchar information designer
When Lindsay starts a new design project, she stares the deadline in the face and says "Do ya feel lucky, punk?" Then she proceeds to take that deadline to school with her own form of design-fu. And yes, it looks awesome.
Chris Gemignani founder + advanced technologies
However you categorize Chris's role, it doesn't do him justice. Whether you need to select a color palette, wrestle with the permissions on your .htaccess file, or coax up a flight of stairs a large and stubborn dog that doesn't distinguish between dog treats and cat vomit, Chris is your man.
Ken Hilburn community enablement
Ken runs a tight ship at the Atlanta office managing marketing campaigns. His tax records cite multiple children, but his immaculate car interior suggests otherwise.
James Lytle lead designer
James is an exceedingly polite and mild-mannered young man. But before you misquote Tufte in his presence, be warned that the abilities not listed on his resume include making you bleed whitespace and cry tears shaped like sans-serif apostrophes.
Meghna Kukreja developer
Meghna makes the impossible come true, whether we're talking about the efficiency of her code, the speed of her adoption of new skills, or the improbable spaciousness of her 2-door compact car.

Ken runs a tight ship at the Atlanta office managing marketing campaigns. His tax records cite multiple children, but his immaculate car interior suggests otherwise....
craft applications
our skills
Custom design, custom success
Through sophisticated, simple to understand visualizations, we connect data with users.
Custom design, custom success
Through sophisticated, yet simple to understand visualizations, we connect data with users. Approaching data visualization with the passion of a craftsman to his trade, our designers create solutions that make even the most complex information simple. We make it easy and fun for people to engage with our creative, easy-to-use designs. The applications we love are the ones that help us get our jobs done in enjoyable and rewarding ways. We design our solutions with the same end in mind.
that help people
clients and community
Love it, Use it.
Our clients share one key challenge in common. They have valuable information imprisoned in their data and are unable to use it to grow their business. We help them activate their data by designing custom applications that unlock the potential that has been hidden by clunky and hard to use so-called data tools. Whether it's innovative ways to share and discuss health care facility performance, or spot-on presentation of campaign results to a marketing team, the information applications we create present complex business information in ways that enables users to do what they do better.
understand and act
on your data.
how data becomes valuable
Data-saturated, information-starved.
Before people will act, they need to understand.
Data-saturated, information-starved.
Despite large investments in data consolidation, there remains a roadblock between information and decision makers: tools are too hard to use. Information Week agrees: "The biggest barrier to BI success is complexity of tools and interfaces." This barrier is the result of the basic assumption that information consumers are technologists and analysts. The byproduct is a market full of Business Intelligence tools that prevent users from using information rather than enabling them. Today's information worker needs to "get it done" and doesn't have the luxury of designing reports in real-time at the point of decision.
See. Understand. Do.
The goal of Juice's amazing information visualization designs is to break down those barriers so decision makers do not need to be analysts to benefit from the insights that are hidden in their data. We combine the fundamental concepts of Edward Tufte, the infographic artistry of The New York Times, and the focus on action of David Allen to create information visualization software that help people understand and act on your data.
Supports the achievement of organizational objectives, Simplifies comprehension of information, and Equips for action based on insights.
We call the byproduct of these objectives the solution's Information Experience™.