Clear bright white and nostalgic colored string lights adorn otherwise commonplace trees and shrubbery on nearly every block this time of year. Neighborhoods and shopping centers look like beautiful storybook villages as we pass, enjoying our commutes a little bit more in spite of the holiday traffic.
On my drive home last night, the thought occurred to me that data is a lot like holiday lights. When organized in an attractive and appealing dashboard design, the power of data is enhanced and can be even more powerful and meaningful. Data, when displayed in a striking new way can be more intriguing to us, and as a result, we're more likely to engage with it. Perhaps we would have missed the very same data had it been organized and presented in a less pleasing fashion.
By presenting data in a way in which our psyche is predisposed to receive it, we allow our audience to see and hear the story that we have to share, and then help them gain clarity and understanding around the data. It is then that we have their attention and the opportunity to make a point, deliver a pitch, close a sale or ask them to make a decision.
Sharing information in a context in which people are open and most receptive to receiving it is intuitive. It's human nature to appreciate attractive things, especially pretty lights, to give and receive beautifully and thoughtfully wrapped packages and to look forward to the promise of a brand new year.
Merry Christmas and Happy New Year from the Juice Team!