Heatmapping Google Earth

In last week’s post, we spoke of building a toolchain that makes it easy to develop Google Earth overlays of customer data.

In this screencast (now with audio!), we’ve taken fictitious customer data and developed a Django application that allows us to manipulate dynamic heatmaps of customer locations. This is all done with just a few hundred lines of Python code.

The roadmap to discovering value in your corporate data is seldom clear. It helps to push and prod, pull and stretch the data in a search for insights. Ad-hoc data mash-ups like this one open the door for new creativity and insights.