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It’s over. The people have spoken and their voice is loud and clear. Google Search is the champ. Google’s mission: “to organize the world’s information and make it universally accessible and useful”. Now they can add a subtitle, “ha ha, iPhone”.

Google Search knocked out a who’s who in the Gadget space. Let’s look at how they got the win.

Round 1: The Flip camera (93-7)
Round 2: Kindle (85-15)
Round 3: iPod (81-19)
Round 4: GPS (55-45)
Semifinals: Amazon Store (71-29, where do we go to get all those gadgets)
Finals: iPhone (75-25)

Google Search’s closest matchup was against the surprisingly popular GPS, which is fitting since they both ensure you’re never lost.

Want to explore more? Check out our updated results tool and see how gender, age, and geekology affected each round.

Want a copy of the bracket for your wall? Grab one here.

We hope you enjoyed the tournament as much as we did. There are a few technologies, tools, and toys that we regret missing (Wifi, Dropbox) but maybe they’ll show up next year.

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  • R Merrill

    Hi Chris, 
     I find this confusing.  Can you please add some context as apparently there are older posts related to this chart?  What is it that makes Google Maps better than Netflix?

     I am sure I can dig around and eventually figure it out but I do not think that this post/image as-is is an excellent example of great analytics yet.

  • Zach Gemignani

    Look at the related posts section for the previous rounds of this tournament.