Survey Results: Are the Viz-Pundits Really Helping?
By Ken Hilburn
February 26, 2010
Find more about:
charts,
juice,
visualization,
customeranalytics,
business
A few weeks ago Juice asked our readers to give us a few insights into whether or not we and other info-viz sites are actually helping them and their organizations be more effective at communicating information.
Well, the time has come to take a look at the results (oooh - pins and needles). The survey was way more popular than we expected, receiving well over 500 responses.
We had a few questions that were of the form "select the answer that best describes you" but, for the most part, we focussed on text based answers so that we could try to avoid directing the answers and could demonstrate some non-traditional visualization styles to explore results. As a side note, the open ended answers to the text based questions were truly intriguing to read - hopefully the presentation of the results below will give you a small insight to what we learned.
So, here are the results.
Survey Results
The first section of questions dealt with getting some context about our readers. Since the questions were multiple choice, we're showing the results in traditional bar chart format.
Question 1
In terms of size, which of the following is your company most like?
- A one man band
- The Dirty Dozen
- The University of Rhode Island
- Microsoft

Question 2
In terms of information presentation expertise, who do you see yourself as?
- The Excel Chart Wizard incarnate (I'm happy with the quickest route)
- Harold and the Purple Crayon (I'm pretty good, but not too finicky)
- A Tufte clone (every chart is carefully and lovingly crafted with intention)

Question 3
If your company were stuck on Gilligan's Island, would you be able to use information presentation to get rescued?
- No, Gilligan keeps using our Tufte books to prop up the break room table.
- Maybe. The Skipper rigged up this island beacon system using coconuts, vines, and tiki torches.
- You betcha! The Professor could build a huge island sized information display that could be seen, understood, and acted upon by the astronauts on the International Space Station.

Question 4
What two information sources do you most frequently use for information presentation tips, trends, and best practices?
- BI Vendor's website (e.g., Business Objects, Tableau, Cognos, etc.)
- The Dashboard Spy
- Dashboards by Example
- FlowingData
- Infographic News
- Information Aesthetics
- Jorge Camoes' Charts
- Juice Analytics
- Junk Charts
- Tufte's web Site
- Visual Business Intelligence (Stephen Few's site)
- VizThink
- Other

However, What we really want to know is what sites are most closely related. So we tried looking at them with a phrase net from ManyEyes:
( You can experiment with it yourself here. )
This is a great way to demonstrate how sites are "connected". We see a very strong relationship between Juice and the other non-Juice sites, but not a strong relationship between the non-Juice sites, themselves. In retrospect, the question would have been more effective had we asked respondents for their "top three or four" sites (approximately: total number of options ÷ 3).
The next group of questions were crafted to help us understand the problems our users and their organizations are encountering when it comes to presenting information to stakeholders and users. For most of these questions we broke the number one rule in surveys: stay away from text based answers.
Question 5
Using one word for each, list three things that you most frequently find useful from these sources?
( You can experiment with it yourself here. )
This was one of the most useful result sets and clearly shows that people like examples and new ideas for visualizations, followed by tips on how to get it done. (I'm hoping this post meets all of those criteria to some level.)
Question 6
Within your organization, would you say the understanding of information visualization best practices is:
- Staying the same
- Improving

Question 7
What one word describes the biggest barrier to improved information presentation at your company?
I selected a Wordle (as opposed to a tag cloud) for questions 7 and 8 because I wanted to see the results in a way that would give me the general feeling of the barriers and benefits - I wanted the answers to spur some sort of emotive response. I think a Wordle does this better than a tag cloud.
( You can experiment with it yourself here. )
Question 8
What one word describes the biggest boon to improved information presentation at your company?
( You can experiment with it yourself here. )
While the "barriers" answers were interesting, there are some real nuggets hidden in these "benefits" results.
Question 9
Finish this sentence: "My company would be oh so much better at information presentation if we just had..."
What we really want to know is what are the patterns and relationships between words. Having said that, the most common words are still interesting to see:
( You can experiment with it yourself here. )
But, we are really interested in the word patterns. So, we used the Juice search patterns tools Concentrate to identify patterns. The top patterns were
| Pattern | Count |
| more X | 76 |
| more time X | 30 |
| better X | 29 |
| X data | 15 |
| X time | 15 |
| more time to X | 14 |
| time X | 12 |
| a better X | 11 |
| X data. | 9 |
| X more time | 9 |
| people X | 8 |
| more people X | 7 |
| more resources X | 6 |
| the right X | 6 |
| more people who X | 5 |
| people who X | 5 |
| time to X | 5 |
| more time and X | 4 |
Now, if we look at how the "non-common" words relate visually, here's what we get:
( You can experiment with it yourself here. )
Question 10
Finish this sentence: "If I were to advise someone on how to best improve your capability to create really useful information presentation solutions, I'd say don't forget..."
Again, it's interesting to see the most commonly used words:
( You can experiment with it yourself here. )
But the most value again comes from looking at the phrase net:
( You can experiment with it yourself here. )
Question 11
Finally, we're going to post results on our blog for free download. However, if you want us to notify you when the report is ready, please provide your email address below. (And because we have a large international following, please add your country as well, if you don't mind. Why? 'cuz we're just curious. Thanks!)
So, we're going to show only the countries here, no email addresses (whew!). Let's start with looking at the standard distribution:

And here's the geographic representation from Many Eyes:
( You can experiment with it yourself here. )
But, having looked at that, I thought it might be a little more interesting to look at the country locations like this (text sized based on number of participants):
Additional Insights
And that was all of the questions that were in the survey. However, I thought some of the multiple choice "context" question required just a bit more analysis; there were some questions I still had that weren't yet answered. So, I loaded the data into Tableau's Public version of their application to give a little more analysis flexibility. Here is the dashboard I created to better understand expertise:
What this shows is that organizations that are more capable of responding to tough information presentation challenges have a substantially higher ration of "Tufte Clones".
And this made me wonder how skills basis might be impacting different sizes of companies:
A pretty nice linear correlation between company size and improvement trends, don't you think?
You made it to the end!
This post turned out to be much longer than I wanted it to be, but hopefully you found it interesting and learned a few things about your fellow readers and how to display different kinds of survey responses. If you have other insights you think you see, please comment below! Thanks for participating!
A Juicy Night Before Christmas
By Ken Hilburn
December 17, 2007
Find more about:
humor
juice
(You might need to refer to this sniglets posting to fully appreciate this poem)
‘Twas the night before Christmas, when all through the building,
Not a report was running, not even one the spreadhead was wielding.
The CEO and his team had all gone home, the operations crew quiet.
Marketing and sales were at their parties, out blowing their diet.
I was finishing some email, almost through the pile,
When I saw one about the year-end report—the taste in my mouth just turned to bile.
Every year it was the same, the million dollar BI system full of chart junk.
When I give it to her, my manager will state with a gulp: “I think we’re sunk”.
Then out on the floor there arose such a ruckus,
I sprang from my cube to to see was the fuss was.
Away to the card swipe I flew like a blur,
It was an office creeper, I was quite sure.
The exit sign lights giving the desks an evil glow,
Made me think the end was near, the security number, I did not know.
When what to my wondering eyes should appear,
Not an intruder, but my friends from Juice, so dear.
With a my stack of prints in hand, it made me jump back!
Sure enough, I saw it was Chris and Zach.
With them came their team of ‘sperts,
As he called them by name, I knew then I should cancel my alerts.
“Now David, now Cat, now Jon and Jennie.”
As I looked, I saw more, I didn’t realize there were that many.
They were here to help, to make things easy,
“Stop killing trees” said Zach, “that’s just too cheezy!”
“Chart-based encryption makes your numbers stink,
Your boss won’t like it, she’ll want a drink.”
“Crossing The Last Mile is hard, I know” said Chris,
“That’s why we’re here. We’ve got the cure, take a look at this.”
What I saw! I couldn’t believe my eyes.
It made me want to shout—to celebrate with cries.
It was so simple and easy to understand.
A more fun solution can’t be found in the land.
No more analycide, flufferpoint, or dancing boloneys.
I could actually understand it. O’ The simplicity, the ease.
What they showed me was honest, true and clear
Had you looked in my eye, you would have seen a tear.
“Our mission here is done”, said Zach, “we’ve finished our work.”
“If you hurry home now, you won’t look too much like a jerk.”
“In the future don’t fret, don’t wait until boloney gives you the sicks,”
“Think of Tufte, of Few, and of Haler; then call Juice Analytics.”
They sprang to the Juice Mobile, “turbines to speed, generators to power,”
And away they all flew in the late holiday hour.
But I heard them exclaim, as they ran down the aisle,
“Merry Christmas to all, and finish The Last Mile!”
Juice wishes you and your loved ones a happy and wonderful Holiday Season!

From left to right, Zach, David, Cat, Ken, Chris, and Jon. Not shown, Jennie.
Analytics Roundup: Naming matters
By Chris Gemignani
May 14, 2007
Find more about:
branding
display
howto
juice
marketing
powerpoint
presentations
productivity
tagging
visualization
- Igor | Naming companies, naming products
- Definitive essay on naming from the company that inspired our name.
- Vox Populi: Best practices for file naming | 43 Folders
- One approach to a tough problem that we all have.
- Seth's Blog: Worst powerpoint slide ever used by a CEO
- Pretty bad, but surely not the worst.
- HARLEM-13-GIGAPIXELS.COM
- Extreme data presentation in a different realm.
Kaizen and Juice 2.0
By Chris Gemignani
April 30, 2007
Find more about:
design
juice
python
Kaizen may be the the art of continuous improvement, but today we’re happy to showcase the art of discontinuous improvement. In one big bang, we’re introducing a new logo, a new website, and a new platform to deliver web services and tools to make your life better.
The new logo is the product of months of pixel pushing and brainstorming. I’ll detail the evolution of the logo in a future post, but for the moment I’ll leave you with a comparison of the old and new logos.
| old Juice logo | ![]() |
| new Juice logo | ![]() |
The website redesign is an effort to improve the “discoverability” of our site. Good articles were mouldering in the archives. It was hard to find old or popular articles. Search was barely existent. A follow up article will trace the evolution of the site design.
We built the new site using Python and Django. This is a dynamic platform that gives us a lot of power to add new features, tools, and applications. We’re excited about what we will be able to bring you—we have a whiteboard full of ideas just awaiting implementation.
The new site, while better, isn’t perfect. Despite our efforts, there may be links that don’t work or screencasts that neither screen nor cast. We'd love to hear your reaction to the new design. Please leave a comment to tell us what you think or if you find anything that's broken. We'll fix it right away. With your help, we’ll make this site and this community better in a process of continuous improvement—Kaizen.
We've gotten a lot of positive comments about the design. I wanted to thank rockbeatspaper, the web design consultants who worked with us to create this site. A great company and a terrific job.
30 comments | Show all comments only the last 5 are shown
Kristine said:
Congrats on the new launch. I've uncovered a few issues as I navigated around the site...
- unable to download Zach's B-eye presentation. Sent to Juice's error page.
- green links to other posts at the bottom of several articles are not working for me. Again, I'm sent to the error page.
Thanks for all the good info!
Chris Gemignani said:
Kristine,
Thanks! The green links issue is fixed. We'll fix the presentation link.
Bill said:
- The logo link doesn't link back to the main site.
- All links from the feed show up page not found.
- Link to Excel Chart Cleaner shows up page not found.
- Looks a little web 2.0 for an analytics group.
Patrick Ibison said:
-OMG! Is web 2.0 already passe? I am so far behind... you'd think an analytics group would have told me.
Mario said:
I don't want to spoil the party, but isn't the logo very similar to Amazon's (the arrow below the name)?
Great website by the way.
Michael said:
The new site looks great. All the cool blogs are going with the 3 column look.
I noticed that the Excel chart cleaner link is not working. boo hoo for me, now I will have to reformat all my charts by hand.
Jon said:
Hi,
I really like the filters on the right - really makes it easier to find relevant articles.
One problem I've spotted... the Excel lightbox download (from http://www1.juiceanalytics.com/writing/2006/11/lightboxing-images-in-excel/) doesn't appear to be working.
Cheers,
Jon
Kyle said:
Hey guys
I like the new design, much more accessible - except for the blue, which grates a bit. Also, on your people pages there looks to be an open link tag - a bunch of stuff under 'Contact $x' is a link to 'mailto'.
Cheers
Kyle
Chris Gemignani said:
3. I think the links in the feed will clear up
5. Mario, we went back and forth 100 times over whether the logo looks too Amazon! You're not the first to note the similarity. We'll talk about this more in the logo post.
All: The download links should be fixed.
Thanks!
derek said:
Nice! I have just a couple of points:
After reading these comments I hunted around the top for "Juice home page" or similar. I eventually found "Back t writing" at the bottom, which I don't think is as intuitive. I always ask bloggers to include a word or graphic link to their home page www.whatever.com, at the top left or top centre, in any other page. You may feel differently.
Have you considered keeping the front page fresh with "Most recent comments", listing author and topic at the top right? Kaiser Fung's Junk Charts does this very successfully, I think, helping to keep the conversation going and avoiding what Edward Tufte calls "recency bias" in discussions of older articles.
Chris Gemignani said:
Thanks Derek. You can also click on the "Juice" logo to go back to the home page.
When we asked readers what they wanted to see in the site, one of the most requested features was better access to comments. One option is a "most recent comments" streamer on the home page. I'm personally dissatisfied with this because I don't think there's enough of a way to show the context of the comment. Nonetheless, we may do this once the dust settles.
Another idea I like is to let someone subscribe to an email stream of comments on a particular post--most useful if you've posted and want to see the followup conversation without checking back.
Christian Westarp said:
The link to the screen cast for doubling up excel charts no longer works.
ken said:
Nice update... two navigational issues:
1. When you click on, say, Excel in the "By Topic" section, you get the first article only -- but there are 44 articles available. Is it possible to see all of them? Same goes for Monthly archives: I can see the post and the most recent 6 (in the box at the bottom) -- but what if there are 14 posts that month?
2. In the previous By Topic example, it takes you to the first post from that topic. Then you need to click on the "read comments" before you get the navigation back and forth to other articles (note: can't do much about it, but in this case, it is listed by date, not by topic). However, the middle option "Back to Writing" takes you to the home page. This seems a bit jarring as you'd expect it to take you to the original post, without comments.
Also:
1. It seems like the "Elsewhere" links show up on the home page, but not on other pages (just shows the feed).
2. Blog comments websites don't appear to be showing up.
Josh said:
Wow...what a shock today! Very well done fellas. And look at the little sparkline-like graphs over on the right to show who has the most postings, most postings in a topic, by date, etc. Talk about practicing what you preach. VERY nice touch! Keep up the good work.
Coe said:
I just found you guys, so can't compare to a previous design, but I like what I see. A few comments:
1. If the browser window is small, the "Juice" logo overlaps the "Solutions" item on the navigation menu. My window is not even that small, but it's not full-screen.
2. It is not very clear that when you are on a writing topic page, the right-hand topic list now shows the number of articles that have the specified topic *and* the topic that the page applies to. It took me a while to realize why I was seeing 44 Excel articles on the main writing page and only 10 when I happened to be looking at the analytics topic page.
3. Continuing from that thought, when I clicked on "Excel" from the analitics topic page, I expected it to show me that there were 10 articles - the intersection of "Analytics" and "Excel" rather than 44.
4. Echoing another post, when I click on a topic, I would like to see a list of all articles with that topic. I am really enjoying browsing the articles on this site, and would like to see more.
5. In the more-on-excel-in-cell-graphing article, the link "http://www.juiceanalytics.com/downloads/Excel%20in-cell%20graphing%20ideas.xls" appears to be broken (along with another .xls link that I saw somewhere but I forget where).
I wouldn't normally bother with a post like this, but this is such a high-quality site, I appreciate the opportunity to help make it even better.
Jeff said:
http://www.decilogratis.com/img/200612/1116_amazon-logo.jpg
Looks familiar :)
Great job guys, love it
Mary said:
Nice, but I miss the color orange. Don't you think something should be orange?
Chris Gemignani said:
A few notes on fixes:
- Blog commenter's names are now linked to their websites if they give one.
- Several download links have been fixed
- Screencasts are still broken
- Navigation (Previous article, back to writing, next article) has been partly fixed
Thanks to all. More fixes are coming.
peter said:
there is nothing juicy about the blue colour under the letters. the blue line does not show that u are "peeling" data to its utmost usefulness(unlike the orange). that street corner picture u had, i identified with it (people with one passion, solve client problem, pushing applications to the extreme), but great site, amazing content, well structured except the blue line. Inspiration to the world of data analytics initiates.....
Miguel Marcos said:
Hi. A link from the RSS file, "Top 10 Problems with Excel", is not working. It comes up with the following URL:
http://www1.juiceanalytics.com/writing/2007/04// and the text on the page is as follows:
"Page not found
The JuiceBox can't find the page you asked for. Maybe try a search."
Chris Gemignani said:
Peter, I miss the picture too. We used to have a rotating picture in the header--all things that evoked some aspect of analytics for us, and I miss that even more.
However, there was just no way to reconcile the pictures with this sleeker site design. They have reappeared on our business cards, but that's a story for another day.
We went back and forth about the orange in the logo. We heard far to many comments that the new logo mirrored Amazon and orange just made the parallel too stark. I don't buy the Amazon argument, but I'll make that argument another day too.
Thanks!
Chris Gemignani said:
Site fix update:
- All the broken links to images and downloads should be fixed.
- A bug in the comment system was fixed which caused all comments to attach to the most recent post.
- Links to screencasts are still broken
Thanks, everyone.
GrahamC said:
Nice to see you are experimenting, sadly doesn't work for me.
Your new logo makes it appear that you are now an Amazon subsidiuary.
I did have problems trying to search through the archives in the past, so any work to improve that is great.
But.
The new web layout is 66% cruft - 3 columns, only one of which i'm normally interested in (the article). Additionally it looks like you've dumped those giant boxes at the bottom of the page , just because you could.
Sorry, far preferred the old layout (especially with the nice random header images)
GrahamC said:
EEEK, even worse - i've been reading this through Netvibes and I went to the main page just to double check my views and uh, as a reader, I can't find a single button which takes me to yesterdays (this) article.
I've only now worked out that it's in one of the big boxes as 'recent'.
For being all about presenting information in the useable manner i think you need to drink your own kool-aid.
P.s. Still love the content though :o)
Chris Gemignani said:
GrahamC: I agree that getting to previous articles, especially in filtered views is a major usability problem. We'll fix it; give us time.
Chris Gemignani said:
There were a few changes to the blog today that should make frequent readers happy.
- The writing page now shows recent posts and comments.
- A few Internet Explorer CSS problems have been cleaned up as well.
Jonah said:
A few big complaints:
1) Bookmarked pages no longer work (permalinks changed, no redirects).
2) Can't browse through archives start to finish. There are 21 posts from Jan 2005. I can see one at a time. And can't see more than a few titles ahead.
3) No dates on posts in archives, so it's tricky to know if links are in fact, the archives I'm looking for.
After 20 minutes of looking for a bookmark on animated scatterplots, I stumbled across it: http://www.juiceanalytics.com/writing/2005/6/
Sadly, under the new design, the animation isn't there. Instead I get code: [FLASH] http://www.juiceanalytics.com/flash/tigerwoodsfinal , 440, 430 [/FLASH]
Juice is usually right on the money with presentation. But you have deviated from standards. Blog standards: date based archiving, categorical archiving, (scrolling across all stories in a given archive, abbreviated or full text), and individual archiving.
You've replaced standards with some filing system that pushes the most popular archives into view at the expense of all others.
David Parker said:
I've tried to get used to the new look - I have.
The functional layout is fine. However, I miss the hip looking photo banner. And the bold green titles look too squeezed together, heavily aliased and generally cheap and ugly.
Jon Peltier said:
I wondered what happened to this blog. The RSS feeds just stopped, but I never got around to visiting the site itself. Finally I found it today from Chris' post in another blog, and discovered that I'd missed several months of discussion. You should have sent out an announcement using the old RSS feed.
My first impressions of the new layout are positive, by the way.
kcmarshall said:
I spotted a bug and thought I'd report it.
The post-specific topic links don't work properly. For example, on this post the topics are "Design, Juice, Python".
The Python link is:
http://www.juiceanalytics.com/writing/?/writing/topics/python/
but should be:
http://www.juiceanalytics.com/writing/topics/python/
Regards!
Kevin
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Wanted: Smarty Pants, apply within.
By Juice Alumni
July 23, 2006
Find more about:
hiring
juice
methodology
startup
Chris talked about customer intimacy last month and that kind of thing always gets my mental juices flowing. When an idea like that is laid out in front of you, it's a head slapping "of course" and "weren't we doing that already?" thought.
Being around really smart people like Chris and Zach gives you a Newtonian stance on ideas; you get to rest your mind on top of fully baked thoughts. You also get critical, constructive analysis of your own musings and ultimately both our clients and Juice reap the benefits.
But where do you find the kind of people who live for this stuff? It's not like you can pop down to the mall and pick up a clutch of insightful, ultra-curious, Excel-wielding Python gurus. No, there are really just two solutions: You have to stumble on them or grow your own.
Stumbling on smart people really is tons of fun. Some of what works is really obvious and takes the form of talking to people at conferences, wooing people with great blogs, reaching out to some of the better user groups, and posting on places like Craig's List. Actually that last one isn't so obvious because unless you can articulate your company's worldview in a few muscular paragraphs you're just going to attract the wrong kinds of people. If your post is too wacky you'll be treated to an interpretive dance during the interview to detail how a project was a success. And if your ad is too dour you'll attract the living dead. Oh, the horror.
A few years ago popular belief held that there were oodles of highly trained, big-brained technology folks begging for work. That might have been partially true, but I do know a lot of carpetbaggers left the business to go back to whatever carpetbaggers are doing these days. I've been blessed with working with some amazingly brilliant people over the years. None of them have ever had a problem finding work. Ever, ever, ever. Those are the kinds of folks you want to go out of your way to stumble upon.
The second method of growing your own might sound like a leap of faith but it's really effective if you can pull it off. Back in the mid nineties, I was King of the Internet for a rapidly growing software company. Much like everybody else, we suffered the slings and arrows of an outrageous job market, and finding top notch talent was an uphill struggle. The world had all but lost its mind and you'd find yourself seriously mulling the thought of shelling out $100k a year for an HTML "programmer." Plus signing bonus, of course.
No, that would never do. Something different had to be done.
That's where working with brilliant people comes in handy. If you float what might be an out-of-the-ordinary idea they'll actually think it over before voting either way. We had this crazy idea to take really clever people from outside the industry and train the living daylights out of them.
Boy, it worked like a charm. I still keep in touch with a few of these rather bright individuals and they're still enjoying the heck out of their careers. One is still with the company, one with a smaller software outfit, and the third is a consultant for one of the largest consulting entities.
Whichever route you take, you can only squeeze out really juicy ideas from the right kind of brain. In our case we value creativity, chutzpah, a smart work ethic, dedication, and unbridled curiosity. It's not enough to teach somebody to be effective with a toolset and, to paraphrase Potter Stewart, we know smarts when we see them.
Earlier writing







1 comment
derek said:
Have you considered one spot matrix as an alternative to the two stacked barcharts in "where are the experts?" and "what is the expertise blend in companies?"
said:
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