The bottom line with analytics

You need analytics in your organization:

  • to help you make a decision
  • to understand what your customers are doing. If your understanding is correct and deep then you will be able to come up with appropriate new ideas.
  • to identify sudden trends which may indicate a process failure or shift in the market

We will be posting over the next week on how the practice of analytics today shortchanges these bottom-line needs and how some of these shortcomings can be addressed.