For the principle of it.

[Insert witty opening here]. You see? In principle, when writing a blog post, I know it draws you (the reader) in to continue reading by starting with a story or something smart or a joke. Don't overwhelm people right from the get-go. Start with metaphor or phrase that relates to the article.

That introduction relates to what I'm really interested in talking about: principles. We're launching an exciting new resource today, and it has to do with principles, design principles that is. These resource will remind you to do things like use gradients appropriately or provide instruction. Their goal is to direct your design towards information presentation that focuses on the human element.

[quote auth="Moggridge"]Engineers start with technology. MBAs start with funding. Designers start with people. The trick is to get interdisciplinary teams to raise their collective I.Q. by working in the overlap of those three areas. That's where innovation flourishes.[/quote]

At Juice, we start with people and great consideration for that overlap. Therefore, we're not only about what information to show but also how to show it. And behind those two basic ideas is an awful lot of thinking > developing > learning > and iteration. Through that process we've gathered a (rather long) list of principles that inform our decisions, and we hope it can help you with yours too. Rather than trying to be sure your application supports all principles, approach it more like a stack of flash cards and pull out the relevant ones. With experience, you'll realize you're doing these things naturally and understanding the drivers of design thinking is invaluable to introduce objectivity into application design.

There are two parts to this:

  1. View the list and explore the content on our Design Principles page.
  2. Engage in discussion on our Quora Design Principles Board.

This list will likely grow and shrink over time through the refinement process. The descriptions of each principle definitely will. Our goal is not to be exhaustive, but helpful.

There is a slight catch. So far, we've only fully a few of the many principles, which means we have a long way to go. We're going to embrace process on this one with what might appear to be a (very intentional) turtle's pace. Still, we've made the titles as concretely informative as we could before filling out all their content. Feel free to to run (err walk) right along side us or check in every now and then to evaluate your projects against the list. If you find these helpful or would like to share your experience or opinion on any of them we invite you to engage in the discussion, vote up and down the principles you find more or less useful. Share your insights why. Let us know which one you'd like to see next. Keep us honest, and the visualization community successful. Happy designing.