“Data is the new oil.” — everyone (first by Clive Humby)
“Treat data like money.” — Jim Davis (SAS CMO) in The Economist
Are you are sitting on a gold mine — if only you could transform your unique data into a valuable, monetizable data product?
Over the years, we’ve worked with dozens of clients to create applications that refine data and package the results in a form users will love. We often talk with product managers early in the conception phase to help define the target market and end-user needs, even before designing interfaces for presenting and visualizing the data.
In the process, we’ve learned a few lessons and gather a bunch of useful resources. Download our Checklist for Product Managers of Data Solutions. It is divided into four sections:
1. Audience: Understand the people who need your data
2. Data: Define and enhance the data for your solution
3. Design: Craft an application that solves problems
4. Delivery: Transition from application to profitable product