Choosing the Right Metric: A 2026 Guide to Smarter Analytics and Data Storytelling
Choosing the wrong metrics can lead to misleading insights and poor decisions. This post outlines a practical, three-step framework to help you select the right metrics for identifying problems, measuring performance, and guiding action. You’ll also learn the four key traits of effective metrics and how to avoid common pitfalls—plus real-world examples, expert insights, and links to trusted resources.
Why We Need to Tell Better Customer Success Stories
Roger Federer is a Master Data Storyteller
We know Roger Federer is a genius on the tennis court. Now we know he has a touch of genius for data storytelling.
Juicebox Is Now a Databricks Validated Technology Partner
We’re excited to announce that Juicebox is now a Databricks Validated Technology Partner. In fact, we’re currently one of only two patners featured under the Analytics & Business Intelligence use case in the Databricks Technology Partner Directory.
This validation recognizes Juicebox for its performance, scalability, and seamless integration with the Databricks Data Intelligence Platform. Find out more here: Explore Juicebox for Databricks
Insights into Airport Traffic
Teaching Data in the Classroom with Interactive Storytelling
What Does FRED Teach Us about Successful Data Products?
The Last Mile of Data
Holiday Gift Guide for Data Nerds
What a Surprise! Data Storytelling has been alive, and real, all along
How to Apply Data Storytelling to Dashboards
How Data Storytelling Can Build Better Customer Connections
How to make your data insight land with your audience
A 12-Point Checklist for Public and Open Data Sites (with Examples)
The Delight of Data Insight
Use Specific Examples to Enhance Your Data Story
Data Insights, The Next Step in the Last Mile of Analytics
Battle of the Chatbots!
🤖 Which organizations are taking the lead with their Chatbot models?
🤖 How are Chatbots improving over time?
🤖 Which University has created a top 5 Chatbot?
The Irregular Path of Data Analysis
Change does not happen in straight line. And we do a disservice when we thinking about “data driven decisions” as a simple sequence of events:
gather data —> do analysis —> find insights —> present insights —> action
How to Summarize Data using ChatGPT
We know that ChatGPT is remarkable at generating text. It is also a powerful tool for summarizing text. It can compress a long article down to the CliffsNotes version in an instant.