The Problem with Pie Charts
By Zach Gemignani
December 27, 2006
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The popularity of pie charts is a bit of a mystery. The data visualization goals of a pie chart can easily and more effectively be shown with a bar chart or even a simple table. In the worst of cases, a whole pie chart is used to show a single number:

That's an example pulled from Google Analytics by Coda Hale. He's justifiably flabbergasted that "this piechart uses 78,050 pixels to display a single fact–that 9.94% of all visitors had previously visited the site–resulting in a spectacular data-point-to-pixel ratio of 0.0013%."
Pie charts break some of the basic rules of data visualization:
- Readers of pie charts will struggle to judge the relative size of the pie slices. If the goal is to clearly show your results, pie charts can do more harm than good.
- As noted, pie charts aren't particularly efficient in the data-to-ink/pixel ratio. They take a lot of space to present a little information.
- A well-designed pie chart is hard to pull off--colors need to have high contrast, labels need to be carefully placed to not overlap and be readable, too many values quickly result into a visual mess.
- The all too popular 3-D pie chart exacerbates all of the above.
Here's a little more color commentary from Coda and others to elucidate this problem:
In his post about Google Analytics, Coda Hale takes out some aggression on pie charts. A few of my favorite quotes:
Piecharts are defeat in circular form
Piecharts are for middle management.
Piecharts are the information visualization equivalent of a roofing hammer to the frontal lobe.
[Piecharts] have no place in the world of grownups, and occupy the same semiotic space as short pants, a runny nose, and chocolate smeared on one’s face. They are as professional as a pair of assless chaps. Anyone who suggests their use should be instinctively slapped.
Eric G. Myers's Improving Customer Experience blog provides another take on using pie charts in "Pie Charts Must Die. Mmmmm. Pie."
To my mind, the best use of a pie chart is when you have one value that is overwhelmingly larger than the rest and you don't want the audience to focus on the actual values, but just bamboozle them with the overwhelming size of the leading segment. Of course, this seems to come close to embracing the old adage, "There are lies, damn lies and statistics."
Wikipedia's entry on pie charts even includes a warning against using:
Pie charts are rare in the scientific literature, but are more common in business and economics. One reason for this may be that it is more difficult for comparisons to be made between items in a chart when area is used instead of length. In Stevens' power law, visual area is perceived with a power of 0.7 compared to length that is 1.0. This implies that length would be a better scale to use, since differences would be linearly related. Pie charts should be used only when the sum of all categories is meaningful, for example if they represent proportions.
In research at AT&T Bell Laboratories, it was shown that comparisons using angles was less accurate than comparisons using length. This can be illustrated with the diagram below. Most subjects have difficulty ordering the slices in the pie chart, however when a bar chart was used the comparison is much clearer.
Maybe I'm being too hard on pie charts. Consider, for example, their unique ability to support a joke (via Boing Boing).
Try pulling that off, Bar Chart!
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17 comments | Show all comments only the last 5 are shown
chris said:
I think the example we put in wikipedia gets to the message--the bar chart rules over the pie chart, especially when the categories are close to 1/5th of the area. Some people like to see pie charts, or rather, a pie chart. Think of it as a variety in your sentence structure. Sure, you should not end a sentence with a preposition, but sometimes that is up with something you can put.
If anyone wants to start a draft of Dot chart in wikipedia, the position is open.
Daniel Waisberg said:
Very interesting. In fact, I think I have never used a pie chart in my life, but I did not have anything against it. Now I understand why it never seemed to me a good way to explain data.
Very insightful post.
Jorge Camoes said:
I feel sorry for this little bastard, so let me play the Devil's Advocate role (it is not easy) .
People conveniently forget that some research (e.g. Spence & Lewandowsky, "Displaying proportions and percentages") actually shows that pie charts perform better than bar charts in some cases. Also, a pie chart has more anchor points (25%, 33%, 50%, 66%, 75%) than a divided bar chart, so it easier to estimate values.
Pie charts are in general misused. People ask them more than they can deliver by nature (they can't deliver much, but they are humble enough to recognize that). The difference between boys and grownups is that grownups know how/when to use them.
The *real* problem with pie charts is that Tufte doesn't like them. And he doesn't like them because they don't fit in his aesthetics agenda. Tufte's framework is just that, a framework, not the 10 Commandments ("Thou shall not use chartjunk..."). And you can use another one that fits your taste better. (This is a slippery floor, and I like Tufte, but sometimes his over-positivism seems to fall into Flatland.)
Also, it doesn't matter what you think and what your personal tastes are. What matters is what your audience thinks and likes and understands.
Perhaps you should ask your readers examples of best practices using pie charts. I am sure there are good examples.
The post shows so much Christmas rage :)
Now I risk to be instinctively slapped (and that seems sooo Tufte-esque...)
My role as Devil's Advocate ends here. In general I agree with the post.
Pie chart het blijft een discussie punt said:
[...] We hebben het er al eerder over gehad, de pie chart staat onder discussie. Juicy Analytics heeft gister nog een aantal nieuwe argumenten aangehaald, waarom de pie chart uit onderzoeksrapporten moet verdwijnen: [...]
Another Gary said:
I suppose there's a 12-step program for pie chart users; first step is admitting you have a problem -- and I apologize to all the readers of my pie charts in the past. Stacked bars (or tables!) are preferred in most cases. There may be at least a couple of capabilities of pie charts, though - 3-way comparisons, for one, and grouping by color/shading/proximity.
An example that combines these: a pie chart describing the composition of a legislative body with three major blocs, each of which comprises 1-3 political parties. A pie chart could display relative size of each of the parties, differentiate the blocs by using related colors within each bloc, and allow for fairly easy comparison of the size of blocs - the stacked bar could do the color grouping, I suppose, but the three-way size comparison might be handy to do with the pie chart. Just a thought.
I've been pie-chart free for six months, now.
Paul said:
I agree to an extent, but pie-charts are a form of chart that virtually everybody understands and can read.
I do personally prefer bar, colum and line charts wherever possible but I do also have pressure placed upon me to try 'mix up' the way charts look. For instance when viewing 6 reports over 2 pages people push for 'variety' in the presentation method. So even if say some basic bar-charts would be a better representation for the data they want variety. I think this reasoning, plus the fact that 99% of people I know/work with understand how to read a pie-chart this makes them worthwhile.
The more advanced-charts shown in this blog are fantastic but many of them require a lot of 'fiddling' to get them working (at least on the ones i've tried). The basic-charts that Excel give allow me to integrate auto-update and auto-manipulation to ensure that report production is rapid and reliable.
Now if I could find a way to implement these wonderful charts into my routines then I would be a happy man indeed, but working in a business with very standardised software/multi-computer use etc. and that becomes a little tougher. So whilst I agree they are maybe not the perfect thing, there is justification for their use.
Jorge Camoes said:
Paul
There is a serious problem of graphicacy in the corporate sector. The managers are not aware of that because they are very illiterate themselves (information visualization-wise). They think that a general-purpose Excel training is enough to create some charts to put on a report, just to embellish it, not for anything serious (decision making, for example).
People like pie charts because they are linked to the everyday life experience since one can remember. People don't like scatter plots because they are too abstract and don't fit in the daily routine. This is solved by education and training only.
If your audience asks you for 'variety' perhaps you could quote Druker ("good management is boring").
We have larger and larger databases, but we look at them through pie charts... It puzzles me.
"Heard about the guy who fell off a skyscraper? On his way down past each floor, he kept saying to reassure himself: So far so good... so far so good... so far so good." (La Haine)
Brad said:
As far as I'm concerned, a pie chart may still be the best tool for the job when you need to show the relative contribution of parts (the slices) to a whole (the pie). Bar graphs don't cut it because they fail to explicitly convey the sense of the whole; they only show you the parts. You could replace a pie chart with a single stacked bar, but I only think that's necessary in instances where the slices in a pie chart would be too similar in size for the viewer to judge the differences.
The litmus test in deciding whether to use a pie chart or a bar chart shouldn't be the data-to-ink ratio or a knee-jerk admonition to avoid using "the dreaded" this or that, but rather whether the chart you've prepared communicates effectively. If you've got a pie chart with a zillion slices and you can't tell what bits are more important than the others, then don't use a pie chart. But if your data offer just a few slices that are clearly differentiated from each other, and if your point is to show how a whole divides out into its major components, the pie chart might communicate more clearly than anything else.
del c said:
The problem with Brad's final sentence, as I see it, is that he's given the pie chart such an absurdly easy job to do that it stops making sense to use any graphical device at all. Why not just use a sentence or a table?
The point of resorting to info graphics, to me, is to communicate effectively <i>beyond the point where communicating with words and numbers alone is no longer effective</i>. And that is almost exactly the point where pie charts stop being effective.
Henk said:
The key question is: what is the purpose of the chart - what message is to be brought across.
I always learned pie charts are good for showing the distribution of a whole - the wh9le (circle) representing 100%. It is clear that when a large number of sections are necessary, a pie chart is meaningless - or at least difficult to read. Also, as in Zach's example of GA, with only a few slices there is no point using a graphical representation. I would say, empirically, that a division into say 4-8 sections could have a point for pies when relative distributions are important (% - e.g., market shares).
The bar chart is superior when the relative weight of distribution is the key point to make. A is larger than B, and the length of the the bar does a particular good job here, where the angle of the section (or surface for that matter, but I usually "see" the angle) is difficult to inteprete.
The stacked bar chart is to me about the same as the pie. It appears difficult to see the relative lengths in comparison; its only advantage over pie chart seems the lesser space it takes.
In conclusion: in almost every case the relative weight of the shares is what is of interest, even in classical cases where the books say a pie is indicated. E.g., what means a market share of 25% for A in itself? The relative position is important. The 25% has a total different meaning in case there are two others with respectively 65% and 10%, in comparison to the case that 10 companies fight for market share, A being #1, and B #2 with 17%. For this reason I believe the bar charts are more useful. But maybe this is just a personal preference.
Antanas said:
I fully agree with Henk. And if you show pie chart on the web you can use different roll over effects, pull out on click and other... I would be glad if google analytics could use these pie charts - personly I like them very much: http://www.amcharts.com/pie/examples/1/
The Problem with Pie Charts said:
[...] Juice Analytics has an interesting article on pie charts and how they can sometimes break the basic rules of data visualization. There are some interesting points worth noting. I’ve personally always been a fan of line graphs and bar graphs, though pie charts have there times. [...]
links for 2007-02-01 » Ross’ PhD Blog said:
[...] The Problem with Pie Charts - Juice Analytics It gives good stats, but Google Analytics delivers a surprisingly woeful user experience. This is just one small example of why. (tags: data visualization google presentation) [...]
Dan B said:
This is the best thing I've read in a long time. Thank you for making my week.
Nathan D said:
On the other hand, the rectangular pie chart, or marimekko chart, is extremely effective (http://www.mekkographics.com/sample/sample1.html#). It's like a 100% stacked bar in two dimensions, and it can clearly convey a lot of detail. It's so superior to the circular pie chart that I'm surprised it isn't more common.
Personally, I'm frustrated that I have to pay $500 to use it!
Don’t buy the pie at Vincenze’s Pit said:
[...] Juice Analytics on the problem with pie charts get to the core of the issue, pie charts don’t do what a chart is suppose to do, that is to facilitate data visualisation data, in fact they can do the opposite. [...]
Chris Wallace said:
A point I don't think has been made is the dependence on colour (usually) to distinguish the categories. A few months ago I sat through a presentation backed by pages of piecharts, which must have looked great on a colour displa but rather missed the mark when photocopied in black-and-white.
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